Ilouwa (reborn)

Ilouwa is the Igbo belief in reincarnation, it is a belief that when one dies they can come back to life sometimes to finish or complete unfinished ambitions. This collection draws inspiration from that belief, giving items people and ideas a second or even third chance at becoming something even more beautiful. Featuring upcycled akwette and asoke wrappers. this collection is a celebration of creativity, sustainability, and the art of transformation.

In a world where fast fashion dominates, this collection encourages us to slow down, appreciate craftsmanship, and recognize the potential for beauty in the discarded.

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Sunday Culture

Introducing the Sunday Culture Collection, a heartfelt homage to the lively Sunday culture in Nigeria. This collection draws inspiration from the enchanting tradition of dressing up for Sunday service, indulging in afternoon brunch, and celebrating evening events. For Florentina and many Nigerians, Sundays hold a special place for distinctive fashion statements.
The collection is a delicious array of elaborate, glamorous kaftans, dresses, and suits that embrace the diverse Sunday culture in Nigeria. With elements like Akwette, Nsibidi writing, and Agbada-inspired designs, the collection aims to capture the essence of a Sunday morning, reflecting the joy, excitement, and festive atmosphere in the air.
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Sunday Culture - Hertunba

Hertunba Sound Wave Collection

Introducing the Hertunba Sound Wave Collection – a symphony of African fashion interwoven with the vibrant, pulsating hues of sound. Each dress in this collection resonates with the lively interplay of colours inspired by the dynamic dance of the notes that become music, capturing its emotions and rhythm.

Beyond their visual allure, the garments show off innovative design elements and techniques, bringing a fresh perspective to African fashion. Celebrate your individuality through the essence of our African heritage, cultural pride, and a love for vibrant fashion by choosing these handcrafted, colourful dresses.
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Hertunba Sound Wave Collection

The Most Wanted Collection

The Most Wanted Collection is a celebration of our shared love for beauty, colours, and Nigerian women. This collection reflects our connection and the appreciation we hold for each other as two Nigerian women-owned brands. Thus, the pieces in this collection embody the essence of everyday women who express themselves through fashion and beauty, offering elegant day looks and sophisticated evening ensembles. We invite you to immerse yourself in this ode to the multifaceted beauty of women.

With love from Hertunba and Beauty by AD.
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Hertunba X Beauty by AD - Hertunba

The Eden Collection

Florentina Agu spent days at Lufasi park listening to the wind's whispers and immersing herself in the vibrant hues of her surroundings. The inspiration came from the striking shades of a Lagos sunset and the lush vegetation at Lufasi Park. Each piece in this collection is a nod to the raw beauty of nature in its most authentic form.
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The Eden Collection - Hertunba


Dear Eve is a collection born from Florentina's deep admiration for the diverse and inspiring women who grace her life with their unique stories and strengths.

With 10 different designs and four muses, this collection is an ode to the beauty and versatility that defines the essence of being a woman. 

Experience the allure of Dear Eve, and add a touch of timeless elegance to your wardrobe.

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DEAR EVE - Hertunba


Introducing Hertunba X Kim: a collection inspired by the everyday resilience of women who defy societal norms and embrace their authentic selves. This collection celebrates fearless women who, amidst endless attempts to break their spirit, continue to cry, laugh, fight, love, lose, and win. It's dedicated to those who live audaciously, chasing their goals despite labels, and breaking ceilings in their respective industries. This is for women who dare to be extraordinary.

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Festival of Lights collection

Bring sparks to your wardrobe with our Festival of Lights Collection, inspired by the hope, joy, and brightness of the festive season. As we step into the new year, each piece symbolizes a chance for new beginnings, allowing you to express positive emotions through the beauty of your clothes.

Each piece in this collection carries a ray of light because sometimes, the most significant source of hope is the light that you alone can see. Embrace the radiance of new beginnings, and let our Festival of Lights Collection be your guide to a year filled with joy, hope, and style.
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Festival of Lights collection - Hertunba

The Future of Color collection

Presenting "The Future of Color" collection, where colour transcends beyond aesthetics to become a language, a tool of expression, and a means of communication.

Throughout my journey, I've used colours to communicate my emotions and discover new dimensions. This collection is my visual representation of the emotions colours evoke within me.

May the greens and yellows instill in you and those who adore you the same confidence that radiates when I adorn them. 

May the peaches and blues evoke the beauty and calmness I experience in the embrace of blue tones.

Above all, I hope that the colours in this collection inspire someone to embrace life anew.

Here's to a future filled with unapologetic boldness and beauty of colour.


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The Future of Color  collection

The Gift Collection

Introducing The Gift Collection by Hertunba, inspired by the vibrant colours and festive spirit of Christmas. Every piece in this collection is thoughtfully designed to complement your unique complexion and curves. The fabrics mimic the sheen of exquisite wrapping paper, adding a sophisticated touch to your style. This collection is a reminder to you and everyone around you that your presence is a precious gift to be cherished and adored.
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The Gift Collection - Hertunba

Action Lady collection

Immerse yourself in the pulsating vibrancy of Lagos with our Action Lady Collection. Inspired by the vivacious lifestyle of young, ambitious women in the city, each piece reflects the dynamic energy — from the deep blue shades of the Atlantic Ocean to the bold yellows of iconic buses and the rich browns mirroring the diverse skin tones of Lagos.

Featuring 18 distinctive designs, from structured suits to flowing lounge dresses, with its star piece - The coat of many colours, being a canvas of hand-stitched mosaics using different cuts of Ankara fabrics, ensuring each blazer is unique. No two pieces are alike.

Invite the soulful vibrance that is Lagos in your wardrobe with a unique piece handcrafted just for you. 

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Action Lady collection